Oenza Sales

01 / Overview

Oenza Sales is a specialized B2B e-commerce portal designed for high-volume wholesale transactions. The project focused on providing advanced conversion tools, user tracking, and customized analytics for enterprise clients.

02 / The Challenge

B2B commerce requires different functionalities than direct-to-consumer retail. We needed to build a secure, gated platform that supports complex pricing tiers, bulk ordering interfaces, and detailed account management. Additionally, the client required custom analytics dashboards to track user behavior and sales conversions in real-time.

03 / The Solution

We built a robust wholesale environment with customized access controls. We developed bulk-add-to-cart functionalities and streamlined reordering processes to accommodate high-volume buyers. The platform integrates custom tracking scripts and dashboards that provide granular insights into buyer behavior.

04 / Technology Stack

The platform utilizes Shopify B2B capabilities alongside custom Liquid architecture to handle complex pricing and account logic. Next.js was integrated to build the customized, high-performance analytics dashboards, ensuring data is processed and displayed rapidly.

05 / Outcome

Oenza Sales successfully modernized the client's wholesale operations. The implementation of bulk ordering tools and customized analytics has streamlined the B2B purchasing process, providing both the buyers and the business with a highly efficient, data-driven platform.